How to Successfully Launch a Product Online

Published by johnchow


Posted on 5/15/2018



Launching a product online can be a very difficult task especially for those who have no previous experience. It’s a tough industry which is filled with competition so you have to be strategic in the way you approach online product marketing. By now you should have done your research and created your product.

Before continuing I can’t stress how important it is to choose a product which is high quality and offers value to your customers. You have to remember there are hundreds of products available in almost every niche so you have to stand out compared to your competitors. If you do a quick search in Google and JohnChow.com you’ll be able to find a handful of resources which outlines the important elements of an effective online product. Next,

No matter what type of product your marketing you have to know your audience to get the most out of your effort. If you’ve been blogging for years you’ll a good idea of your audience already. However for those getting started you’ll need creative ways to find your “target” audience. For example, the best strategy is to look at your competition and learn from them. It’s as simple as knowing their strategy because their audience is most likely yours. Try these things… First, analyze their website within FREE tools like Alexa.com and Quantcast.com. These tools will give you a breakdown of their demographic, gender, devices and even age group. These tools provide keywords which bring traffic to your competitor websites which you can utilize if you decide to use PPC advertising. Once you’ve gathered the data, it’s time to move to the next step…


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